SOCIAL MEDIA MARKETING
Social Media Strategy | Channel Audits | Creative Content Creation | Organic Growth | Paid Advertising | Influencer Marketing | Affiliate Marketing
SOCIAL
SOCIAL MEDIA
Our Social Media Marketing Team focuses on highly effective methods in creating a social media strategy for our client. They manage accounts, create and run ads on social media platforms aiming to raise brand awareness and generating more qualified leads for our partners.
Our focus in terms of an effective social media strategy is twofold; we take the importance of creating engaging content into account and push highly targeted paid advertisements for the right audience. While `content is king` online, paid advertisements on social media enable us to target and find the ideal audience, raise their interest and drive to our partners’ sales funnels.
“We don’t have a choice on whether we do social media, the question is how well we do it.
― Erik Qualman
OUR SOCIAL MEDIA STRATEGY PROCESS
01
Research
Initially, we conduct a full social audit to evaluate the current state and performance of our partners’ social media marketing. We also process a competitive analysis to get a clear picture upon an effective social media marketing strategy can be based. With our partner we agree on actionable goals for the social media marketing strategy and set meaningful metrics upon which the strategy implementation will be evaluated.
02
Social Strategy Planning
The most important part of our social media marketing strategy is the identification of the target audience based on appropriate segmentation. We create ideal audience personas with significant characteristics and determine their interests, likes, social platforms of congregation and preferred channels of communication. The social content and ad strategy is geared towards these elements in order to draft the most effective plan to reach and target our partners` audience. We pay attention to the integration of a social media ads strategy to this plan utilising various ad creatives to achieve a mix of awareness, conversion and lead generation objectives. Our ad strategies consider photo, carousel and video ads on various placements. As a result of this planning process, we present a comprehensive social media marketing strategy content creatives, a content calendar and a posting schedule.
03
Social Media Strategy Implementation
After developing a comprehensive social marketing strategy, we implement it by creating required accounts and improve existing profiles of our partners. We set up Facebook pixels, a Business Page, Ads Manager, Business Manager and Instagram Business Account. We schedule the content created upfront and set the creatives, budgets, targeting and placements of paid ad campaigns.
04
Ongoing Analytics, Optimisation and Reporting
The most important advantage of a social media that it provides data which enables us to gain valuable insights to analyse and accurately evaluate performance. Based on data analytics we are able to meaningfully improve social media campaigns to achieve greater results. We evaluate social media strategy in terms of content and ad performance in line with the agreed indicators and the goals achieved. We report the progress made and the goals achieved regularly to our partners, communicating the true value our social media marketing strategy provides.
Social media has become a buzzword in today`s marketing. More and more freelancers and agencies offering content management, Facebook, Instagram advertising. The honest truth is that social media marketing is not easy. It can be considered as a science, require certain expertise, has the capability to provide quick results if done properly but rarely works in itself in the long term.
At CREAHIVE we strongly believe the necessity of a strategic approach to marketing on social media. As a result, we concentrate on this strategic approach and the aim of integrating social media promotions into the overall marketing strategy, continuously testing, measuring results and evaluating whether the ROI is appropriate in comparison with other promotional activities and channels.
“Random social media tactics lead to random results. You need a strategy.”
—Stephanie Sammons
At CREAHIVE we strongly believe the necessity of a strategic approach to marketing on social media. As a result, we concentrate on this strategic approach and the aim of integrating social media promotions into the overall marketing strategy. We emphasise the relevance of continuously testing, measuring results and evaluating whether the return on investment provided is appropriate in comparison with other promotional activities and channels.
“Random social media tactics lead to random results. You need a strategy.”
—Stephanie Sammons
Our Take on Social Media Marketing
Social media has become a buzzword in today`s marketing. More and more freelancers and agencies offering content management and Facebook advertising. The truth is that social media marketing is not easy. It is a science, has the capability to provide quick results if done properly but rarely works in itself in the long term.
