SEARCH MARKETING
Organic and Paid Strategies for Ranking in Search Engines | SEO Audits | Keywords Research | Competition Analysis | On Site SEO | PPC | Link Building | Local Listings
SEO& PPC
SEARCH
The Search Team at CREAHIVE develop and deploy tailored strategies using Search Engine Optimization and Pay-Per-Click advertising to improve visibility in search results and to draw targeted traffic to our partner`s website.
By undertaking an initial audit, competitor analysis and keyword research we craft a customised strategy in line with the strategic goals integrating technical SEO, content creation, blogging, link building techniques, local listings and paid advertising in order to ensure our partner`s ranking on search engines.
“Today it’s not about ‘get the traffic, it’s about ‘get the targeted and relevant traffic.”
― Adam Audette
OUR SEARCH STRATEGY PROCESS
01
Research and Discovery
In this phase we consult with our partner, agreeing on the key objectives, timeline and key deliverables of the search strategy. We complete a full audit of our partner’s website in terms of front and back end, web presence and competitive situation. We assess the target audience and we complete a keyword research to get a clear picture what searches are relevant to the target market and how we can improve your current ranking in search engines
02
Strategy Planning
After the discovery phase we identify an appropriate search strategy, the exact steps required to optimise our partner’s website and to increase our partners position on SERP. Apart from Google, we consider other search engines for example Bing and Yahoo. We take the available link building options and generating social proof as well. At the end of the process we present an actionable plan to implement.
03
SEARCH ENGINE MARKETING- PPC
We propose a comprehensive PPC strategy as a part of the planning process centred in the most appropriate keywords, negative keywords and budget to consider in terms of promoted searches and other targeted advertisement opportunities on display networks.
04
Strategy Implementation
After agreeing on the search strategy proposed we take on implementing the strategy. We set up required accounts to our clients, take on technical SEO, write keyword optimised content, crate and set up the ads. We also reach out to outside partners to build links and generate authority for our partner.
05
Monitoring, reporting and optimisation.
This ongoing process is an essential part of the search strategy implementation. Our team continuously monitoring the results in terms of performance and the achievements of agreed milestones and key objectives. Our team also reports regularly on the results to our partner. During this process we fine tune the search strategy to provide the best possible ROI.
The main reason for the relevance of search strategy is linked to search ranking online related (SERP position). Known fact that is that an online search by a person suggest an intention. Actively searching online usually indicates a need or a problem to be solved. Being ranked at the first pages of search engines enable businesses to appear and therefore likely considered by potential customers.
Although work the way up to first pages of search engines takes time and involves a lot of work, by paid advertising on search networks may result quick effect. Our search strategy aims to benefit from both organic and paid methods and as a result generate more traffic and customers to our partners.
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for its users.”
– Phil Frost
Being ranked at the first pages of search engines enable businesses to appear and therefore likely considered by potential customers. Although work the way up to first pages of search engines takes time and involves a lot of work, by paid advertising on search networks may result quick effect. Our search strategy aims to benefit from both organic and paid methods and as a result generate more traffic and customers to our partners.
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for its users.”
– Phil Frost
Why Search Strategy is Important?
The main reason for the relevance of search strategy is linked to search ranking online related (SERP position). Known fact that is that an online search by a person suggest an intention. Actively searching online usually indicates a need or a problem to be solved.
